Logo trials v2.0
Building on the previous logo design it became clear that its weakness probably lay in the fact it was using a single cab as the icon portion.
To communicate the core of EveryFare this progression uses multiple cabs.
It now speaks of multiple choice and a wide network of services.
The cab icon itself is a custom illustration and EveryFare would have complete ownership.
Logo with type 01 (Netta):